PRWeek to launch Play By Play sports product
to leverage the vast opportunities in the space.
Play By Play will publish every Tuesday, starting October 7, featuring news, case studies, profiles, podcasts and deeper dives into the worlds of sports marketing and communication.
Regular content elements will include Player of the Month, a Q&A with a sports PR person; Play of the Week, a sports-related campaign case study; and On the Schedule, a monthly focus on a topical sporting event or sport.
“In a fractious and divided world, sports is one space where people of all colors, religions, genders and political views can gather with one aim in mind - to see their team win,” said PRWeek’s editorial director, Steve Barrett.
“This makes it a fertile area for bra
nds and companies to associate themselves with.
Play By Play will highlight best practice and
provide practitioners with the skills they need
to prosper in this exciting and innovative
environment.”
Play By Play will dovetail with PRWeek’s Sports Conference, which debuted in February this year and will take place again in Q1 2026. The email product will be supported by sponsors, each of which will have a custom content podcast show in the month they are supporting Play By Play.
For those who want to pitch ideas, profiles, case studies or news stories, please email here.
Those interested in finding out about sponsorship or other commercial opportunities should contact PRWeek business development manager Jennifer Dowden.